hella cocktail co new york city

The Hella Cocktail Co. Story

Wicked flavors. Mad skills. Hella Cocktail Co. The best times seem to happen around great drinks. Friendships are forged; memories are made; schemes are hatched. This is the original inspiration of our company: a love of bold flavors, real ingredients and genuine hospitality.

Our line of premium mixers, syrups, bitters and DIY kits was born out of a good old fashioned passion for delicious cocktails made of all natural elements. To some of our friends who have been with us from the beginning, we may always be known for our obsessive quest to create truly original craft bitters. And you know what? We’re okay with that. It’s a reminder that every detail is important, and that often (if not always) it’s the little things that make all the difference.

We raise a glass to Bartenders everywhere, whether you ply your craft at a bar or at home. It’s our mission to give you the highest quality ingredients, tools and inspiration to keep it exciting.

We promise to never stop working to to make sure your next cocktail—and every one after that—is not just good, but Hella good.

Cheers!

Hella Cocktail Co. founders Jomaree Pinkard, Tobin Ludwig, and Eddie Simeon

Hella Cocktail Co. and Century Label

Hella Cocktail Co. and Century Label

American Express OPEN x Hella Bitters

American Express OPEN x Hella Bitters

Hella Bitter x Tanqueray

Hella Bitter x Tanqueray

Hella Cocktail Co. on Fox 5 NY

Hella Cocktail Co. on Fox 5 NY

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Remember, Hella Cocktail Co. goods make hella good gifts, especially since you’ll probably get to enjoy them with the people you give them to.

Our Recipes

From bar to table, Hella Cocktail Co. products make your whole night a little more daring and delicious.

Our Recipes

From bar to table, Hella Cocktail Co. products make your whole night a little more daring and delicious.