Learn more about the traditional Cinco De Mayo 🇲🇽

More popular in the United States than in Mexico, Cinco De Mayo is a commemoration of the Battle Of Puebla and Mexico’s victory over the French Empire in 1862. The battle of Puebla became a symbol of Mexican resistance to foreign rule and domination. If we look at traditional Mexican celebrations of Cinco De Mayo, they consist mostly of reenactments and memorials. In the United States, Cinco De Mayo has been celebrated annually starting in California in 1863. Mexican miners in the California mountains were so overjoyed at the news of Mexican resistance to French rule, that they fired rifle shots and fireworks into the air, sang songs of their homeland, and made patriotic speeches.

While in the US, Cinco may be a commercially capitalized holiday by tequila and beer companies, there’s still something to be said about the perseverance and pride of the Mexican culture whether it is in Mexico, or here in the United States. Today- Cinco De Mayo beer sales are pretty much on par with the Super Bowl.

As always, Hella is made with deep respect and curiosity about history, culture, and ingredients.

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