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"#1 Locally Made Bitters in the U.S.A."

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So, what are Bitters?

Rooted in Cocktail Culture and Digestive Health, Bitters are the bartender's spice cabinet, and a classic cure-all promoting healthy digestion and anti-inflammation.

Starting with Gentian, the "King of Bitters"

Gentian is the Primary "Bittering Agent" in Bitters

For Centuries, Known to Aid & Support Digestive Health

"The Most Gastroprotective Bitter Agent"

Journal of Natural Medicines. 2006

Gentian is a Flowering Plant Indigenous to Europe

It is Cultivated as an Herb Known to Aid Digestion

Bitters are Gentian and Other Botanicals Tinctured

Hella Bitters Contain Spices Like Anise and Allspice

Fresh Fruit Peel and Botanicals Add Variation

Bitter Herbs Like Gentian Impart Depth and Balance

Hella Bitters are Meticulously Hand-Crafted

Bitters are a Flavorful Infusion of Spices, Fruit, and Bitters Roots

Potent Extracts Powered by Botanicals to Impart Balance and Depth to Food & Drink

Level Up Your Cocktails

Brandon Verified Buyer

So, what are Bitters?

Rooted in Cocktail Culture and Digestive Health, Bitters are the bartender's spice cabinet, and a classic cure-all promoting healthy digestion and anti-inflammation.

So, what are Bitters?

Rooted in Cocktail Culture and Digestive Health, Bitters are the bartender's spice cabinet, and a classic cure-all promoting healthy digestion and anti-inflammation.

Starting with Gentian, the "King of Bitters"

Gentian is the Primary "Bittering Agent" in Bitters

For Centuries, Known to Aid & Support Digestive Health

"The Most Gastroprotective Bitter Agent" Journal of Natural Medicines

Fresh Gentian

Dried into Herb

Infused Tincture

Hella Bitters are Meticulously Hand-Crafted

Powered by Botanicals to Impart Balance and Depth

Bitters are an Infusion of Spices, Fruit, and Bitters Roots

Whole Spices

Fresh Citrus Peel

Bitterroot

5-Flavor Bar Set

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Five unique small-batch flavors in one set. Each formula produced with a particular spirit in mind, these flavors are delicious, versatile and crafted for both the professional bartender and the hobbyist. (Each set includes five 1.7oz bottles of Smoked Chili, Citrus, Aromatic, Orange, Ginger)

2-Flavor Bar Set

Sold out

This attractive bitters experience was designed specifically for the adventurous home bartender or chef, our Orange and Aromatic bitters will be a welcome addition to your mixology and cooking prowess! These two are travel friendly and a great gift for anyone in your life that has taste...buds that is. (Each set is includes two 1.7 ounce bottles)

5-Flavor Bar Set

Sold out

Five unique small-batch flavors in one set. Each formula produced with a particular spirit in mind, these flavors are delicious, versatile and crafted for both the professional bartender and the hobbyist. (Each set includes five 1.7oz bottles of Smoked Chili, Citrus, Aromatic, Orange, Ginger)

2-Flavor Bar Set

Sold out

This attractive bitters experience was designed specifically for the adventurous home bartender or chef, our Orange and Aromatic bitters will be a welcome addition to your mixology and cooking prowess! These two are travel friendly and a great gift for anyone in your life that has taste...buds that is. (Each set is includes two 1.7 ounce bottles)

Barrel Aged Aromatic Cocktail Bitters

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Hella Aromatic bitters perfectly balanced with the quintessential aromatic notes of cinnamon, clove, Jamaican allspice, and with the depth and kick of black peppercorns and caraway. This LIMITED EDITION partnership with Crown Royal Canadian Whiskey takes the balanced spice of Hella Aromatic Bitters to another level of mellowness, imparting oak and structure like never before.

Aromatic

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Our Aromatic bitters are really well balanced. They have the quintessential aromatic notes of cinnamon, clove and Jamaican allspice with the depth and kick of black peppercorns and caraway. By using wormwood in addition to Gentian root the bitter finish is prominent and complex without being overwhelming. A true classic.

Orange

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Our orange formula fulfills the needs of even the most demanding cocktail menu. A superior, Orange forward formula relying on the purity and simplicity of real ingredients. No orange extracts here, just real skins. The aromatic spice blend completes this dynamic and full bodied Orange bitters. House-blend no longer required.

Smoked Chili

Sold out

The smoked chili’s we found for this formula are unlike anything we’ve tasted before. The bitters we crafted with them are satisfyingly spicy, rich, smoky and transportive, adding a know-not-what depth to your cocktails. Simply put, margaritas will never be the same.

Citrus

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We like to call Citrus our full spectrum bitters. Rather than focus on a simple fruit we decide on from as many as 4 types of Citrus pith for this recipe. The result is fantastic; full, bright and aromatic it's the most versatile bitter we've ever tasted. Fantastic in cooking too!

Ginger

Sold out

Ginger is one of our favorite ingredients. Its versatility lends to sweet, savory, spicy and earthy cocktails. Our formula uses both dried and crystallized ginger and lots of real lemon peels. The result is a bitters with the vibrant kick you expect from ginger coupled with the brightness of lemon. Familiar but unlike anything you’ve ever tasted.

Apple Blossom

Sold out

Subtle yet complex with apples, cinnamon & chamomile nose. Elderflower & baking spice on the palate.

Eucalyptus

Sold out

Woodsy and fresh, with light menthol notes & a savory, citrus finish. Inspired by the California forest.

Mexican Chocolate

Sold out

Dark and bitter with notes of cocoa, coffee & baking spice. Smooth lingering heat from Mexican chilis.

Aromatic

Sold out

Our Aromatic bitters are really well balanced. They have the quintessential aromatic notes of cinnamon, clove and Jamaican allspice with the depth and kick of black peppercorns and caraway. By using wormwood in addition to Gentian root the bitter finish is prominent and complex without being overwhelming. A true classic.

Orange

Sold out

Our orange formula fulfills the needs of even the most demanding cocktail menu. A superior, Orange forward formula relying on the purity and simplicity of real ingredients. No orange extracts here, just real skins. The aromatic spice blend completes this dynamic and full bodied Orange bitters. House-blend no longer required.

Citrus

Sold out

We like to call Citrus our full spectrum bitters. Rather than focus on a simple fruit we decide on from as many as 4 types of Citrus pith for this recipe. The result is fantastic; full, bright and aromatic it's the most versatile bitter we've ever tasted. Fantastic in cooking too!

Smoked Chili

Sold out

The smoked chili’s we found for this formula are unlike anything we’ve tasted before. The bitters we crafted with them are satisfyingly spicy, rich, smoky and transportive, adding a know-not-what depth to your cocktails. Simply put, margaritas will never be the same.

Ginger

Sold out

Ginger is one of our favorite ingredients. It’s versatility lends to sweet, savory, spicy and earthy cocktails. Our formula uses both dried and crystallized ginger and lots of real lemon peels. The result is a bitters with the vibrant kick you expect from ginger coupled with the brightness of lemon. Familiar but unlike anything you’ve ever tasted.

Apple Blossom

Sold out

Subtle yet complex with apples, cinnamon & chamomile nose. Elderflower & baking spice on the palate.

Eucalyptus

Sold out

Woodsy and fresh, with light menthol notes & a savory, citrus finish. Inspired by the California forest.

Mexican Chocolate

Sold out

Dark and bitter with notes of cocoa, coffee & baking spice. Smooth lingering heat from Mexican chilis.