Tobin Ludwig grew up with a keen understanding of where food comes from. His parents tended large gardens where fresh picked vegetables and herbs were featured in dishes around the dinner table. His love for food led to a decades-long career in some of New York City’s best restaurants. Today, as an entrepreneur he brings all of that passion and experience to his work developing bold and unique products. He loves all things culinary and happily spends most of his free time in his kitchen, cooking for his family.

"Part of my job is to stay curious and continually innovate Hella's many flavor profiles. When we decided to look at our famous Bloody Mary through new eyes- it gave me the opportunity to marry two loves of mine; behind the bar and in the kitchen. If there's one place that knows how to spice a Bloody, it's the South. Working with many Southern-inspired spice blends, I decided to let Nashville's famous hot chicken take the spotlight in Hella's new Nashville Hot Bloody Mary Mix."